1. Domestic Consumption – A Bright Spot Amid Global Economic Uncertainty
In a time of prolonged global instability marked by ongoing conflicts, rising inflation, and disrupted supply chains, domestic consumption has become a critical lifeline helping economies—Vietnam included—sustain their growth momentum.
According to Vietnam’s General Statistics Office, total retail sales of goods and consumer service revenue in the first half of 2025 increased by approximately 9.2% compared to the same period last year. This figure not only highlights the strong rebound in consumer spending but also reaffirms the growing importance of the domestic market in driving GDP growth.
Vietnamese consumers are increasingly prioritizing locally made products, not just because of affordability, but also due to rising trust in the improved quality of Vietnamese brands.
2. Sekino – A Success Story in Domestic Market Strategy
Among local businesses capitalizing on this domestic trend, Sekino stands out as a leading Vietnamese brand in the premium bathroom accessories sector. With over a decade of experience producing items such as glass shelves, tissue holders, towel bars, and stainless steel hooks, Sekino has earned a reputation for offering Japanese-standard quality with Vietnamese value.
Previously a key exporter to markets like Japan, South Korea, and Europe, Sekino made a strategic shift in 2022 by turning its focus toward the domestic market. This move not only marked a change in business direction but also reflected a strong belief in the purchasing power of Vietnamese consumers.
“Vietnamese people are now more inclined to choose high-quality local products over expensive imports or low-quality, unbranded items. This is a golden opportunity for Vietnamese brands to assert their position at home,” a Sekino representative stated.
3. Sustainable GDP Growth Backed by Local Manufacturing
Sekino’s decision to manufacture and sell domestically has allowed the company to reduce logistics costs, shorten delivery times, and create value throughout the local supply chain—from factory workers and distributors to end consumers.
Moreover, brands like Sekino contribute directly to increasing domestic value-added, reducing import dependency, and laying the groundwork for more sustainable GDP growth.
Sekino products are made from high-quality 304 stainless steel, ensuring durability, rust resistance, and ease of cleaning—an ideal solution for Vietnam’s humid climate. By maintaining in-house design and production, Sekino is able to quickly adapt product models and colors to match local consumer trends.
4. A Strategic Path for Vietnamese Enterprises
Sekino is not alone. In recent years, the movement of “Vietnamese people prioritizing Vietnamese goods” has gained significant traction. Consumers today are more informed, value product origin, warranty policies, and corporate social responsibility.
To fully capitalize on domestic consumption trends, businesses should:
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Invest in product quality and customer experience.
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Develop modern distribution channels, especially e-commerce and showrooms.
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Build a transparent and consistent brand identity.
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Leverage government support programs for SMEs.
Sekino has already established its presence on major e-commerce platforms, while also partnering with distributors and agents across Vietnam. Beyond bathrooms, the brand is expanding into kitchen-grade stainless steel products to meet the growing and diverse needs of the local market.
5. Conclusion: Domestic Consumption – A Catalyst for Growth and Opportunity
Domestic consumption is not just a temporary solution but a long-term strategy that empowers Vietnam’s economy to grow independently and sustainably. High-quality local companies like Sekino, when investing wisely and understanding the Vietnamese consumer, are well-positioned to seize the next wave of robust GDP growth in the near future.
