Sekino – a premium bathroom accessories brand from Japan – is affirming its position in the Vietnamese market not only through product quality but also thanks to a sustainable investment strategy and long-term vision. Amid the increasing flow of Japanese FDI into Vietnam, it views this market as an “irreplaceable destination” – a place that offers abundant human resources, a favorable manufacturing environment, and sustainable growth potential.
With a “Japan-standard factory” model established in Dong Nai, it has successfully transferred not only advanced technologies and processes but also the Japanese spirit of discipline into every production stage. The company’s success in Vietnam is a testament to the harmonious integration between Japanese quality and Vietnamese capabilities.
Vietnam – Sekino’s New Strategic Hub in the Global Supply Chain
In recent years, Vietnam has emerged as a top destination for foreign direct investment (FDI), especially from Japan. Sekino, aligning with this trend, has chosen Vietnam as a strategic base in its expansion across Southeast Asia.
With a clear direction of “building Japan-standard factories in Vietnam,” It is not only bringing cutting-edge technology but also focusing on developing a highly skilled local workforce. From skilled technicians to management teams, all employees are trained in meticulous, disciplined work processes – embodying the Japanese work ethic.
Japanese-Quality Products – Made in Vietnam
Today, Sekino’s bathroom accessories – including glass shelves, towel bars, toilet paper holders, robe hooks, and corner racks – are manufactured directly in Vietnam. Every product undergoes a strict quality control process to meet international standards before reaching the market.
The Dong Nai factory, equipped with a closed-loop production line, skilled workers, and a rigorous quality control system, enables Sekino to respond swiftly to market demands while optimizing operational costs. This foundation also positions Sekino not only to serve the domestic market but also to target exports in the near future.
Vietnamese Workforce – The Differentiating Factor
At the 10th anniversary of Vietnam, Mr. Nakamura – Regional Development Director for Southeast Asia – stated:
“We are not here in Vietnam just to manufacture, but to grow together. The diligence, craftsmanship, and eagerness to learn of the Vietnamese people are rare to find elsewhere. Vietnam possesses all the potential needed to become Sekino’s strategic production hub.”
The Vietnamese workforce’s eagerness to learn and dedication have enabled Sekino to quickly implement a flexible, continuously improving production model – delivering products that carry unique value and identity.
5-Year Goal: Expansion – Partnership – Sustainability
In the next five years, Sekino aims to establish two more factories in Central and Northern Vietnam, while expanding its nationwide network of showrooms and dealers. The company also plans to continue investing in training, factory upgrades, and technology transfer – creating long-term value and contributing to the sustainable development of Vietnam’s bathroom accessories industry.
